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Surveys · Questionnaires ·
Quizzes · Assessments

Forms that adapt
in real time

The adaptive form builder for coaches, consultants, researchers and teams. Real branch logic, scored outcomes with a live Results Chart, and a one-click branded PDF of every result — all without code.

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Free plan, no time limitNo credit card required
Your form, adapting live
QUESTIONHow big is your team?
IFMore than 50 people
ASKEnterprise questions
ELSESmall-team questions
Features

Everything a static form can't do

Every card below is the real product running live, not a screenshot.

See it in action
Forms that think like you do

Set your rules once. The form skips what doesn't apply and goes deeper where it matters, so every respondent gets a conversation, not a questionnaire.

Simulated walkthrough — every step shown is a real, shipped capability
forms.marketkloud.com/growth-audit
Question 1 of 3
What's slowing your growth?
Lead quality
Sales process
Retention
01

Ask the right questions

Every respondent gets the questions that fit them, and only those.

Skip what doesn't apply
Send each person straight to the questions and outcome that fit them, and past everything that doesn't.
Q1Score > 80EnterpriseTeam ≥ 50Mid-marketDefaultStandard
Compare answers to each other
Route on how answers relate, like budget against team size, not just on one fixed value.
score > 80
TRUE
Reuse your rules
Built the branching once? Copy it onto another question and adjust, instead of starting over.
Q3 logic
Q7 logic
Copy logic from…
Every question type you need
Text, choice, ratings, file upload, signature, video and more, all in one editor.
Short text
02

Score and personalise every result

Turn answers into a result each person actually wants to read.

A different result for every respondent
One results page that shows each person the advice, score and next step that fits their answers.
score = 42
Heading
Score
Enterprise CTA
Starter CTA
Calculate scores and totals
Turn answers into live numbers, like scores, ROI or budgets, while people are still answering.
Computed variable
leadScore + engagement =
0
Show scores visually
Bar or donut charts of each respondent's own scores, right on their results page.
BarColumnDonutProgress
Lead quality
Sales process
Retention
Design results your way
Drag-and-drop blocks, rich text, or your own HTML, personalised with each person's name and score.
NativeHybridFull HTML
HeadingHi {{firstName}} 👋
Results Chart◐ donut
Bullet list3 items
A branded PDF report, automatically
Every respondent's full results, charts included, as a PDF with your branding.
Generating…Branded, one click, every submission
03

Turn answers into next steps

Answers don't sit in a spreadsheet. They move your work forward.

Send answers to your CRM
Every submission is delivered to any tool that accepts webhooks, with automatic retries if it's down.
Form
Your CRM
Attempt 1500 · delivery failed
Chain forms together
Send people on to your next form with the answers they've already given filled in.
Form A
Form B
Respondent clicks “Continue”
See where people drop off
Completion and drop-off for every question, with one-click CSV export.
100%
78%
61%
52%
04

Built for teams and research

For real teams and real studies, not just one-off forms.

Work with your team
Give colleagues full access, or invite one collaborator to a single form.
Org-wide seats
Balanced samples for research
Cap and evenly distribute who sees which question blocks, built for real studies.
Block A + B
8/12
Block A + C
5/12
Block B + C
11/12
Polish when you want it
Optional hover and entrance animations. Off by default, never forced on your respondents.
Option tile
Subtle hover
How it works

Live in an afternoon

Click any step below — the panel on the right shows exactly what that stage looks like, live.

Build your questions
What brings you here today?
Company size?
Main challenge?
+ Add question
Pricing

Pricing that matches what you'll use

No per-response fees on any plan's cap. No feature listed here that isn't actually shipped. Start free, upgrade when you need more.

◇FREE
$0
forever · no card needed
Unlimited forms
20 responses / month
Branch logic & scored result bands
Native, block-based outcome screen with Results Chart
Download PDF of results, MarketKloud-branded
1 seat, no collaborators
Get started free
14-DAY FREE TRIAL
◆STARTER
$0/mo
no card needed to start
1,500 responses / month
Full branch-logic engine, all field types — including File Upload, Signature, Video & Partial Submit Point
Variable-to-variable comparison logic
Live Results Chart on your dynamic outcome screen
Remove MarketKloud branding from your form and PDF
Webhooks with automatic retries
3 seats + up to 5 per-form collaborator invites
Start 14-day free trial
14-DAY FREE TRIAL
◆◆PROMOST POPULAR
$0/mo
no card needed to start
Everything in Starter
10,000 responses / month
Capture partial responses automatically, not just at a Partial Submit Point
Unlimited per-form collaborator invites
Analytics: completion & drop-off, CSV export
Form version history & one-click restore
Media library
5 organization-wide seats
Start 14-day free trial
14-DAY FREE TRIAL
◆◆◆BUSINESS
$0/mo
no card needed to start
Everything in Pro
Unlimited responses
Unlimited organization-wide seats
Custom domain — white-label your forms on your own URL
Quota management — cap responses per block combination, auto-balanced assignment
Priority support
Start 14-day free trial
ENTERPRISECustom terms for larger teams
Everything in BusinessCustom contract & invoicingData processing agreement on requestNamed onboarding & support contactVolume beyond standard infrastructure, scoped directly
Talk to sales →
FAQ

Questions you'd actually ask

Straight answers, including where we're still early — not the polished version.

Free forever, not a trial — unlimited forms, 20 responses a month, the full native outcome builder with a Results Chart, and branded PDF export, for as long as you use it. No credit card required to sign up.

Yes — Starter, Pro, and Business all start with a 14-day free trial of that exact plan's full feature set, no credit card required to start. If you don't convert to a paid subscription before the trial ends, your workspace automatically reverts to the Free plan — nothing you've built is deleted, and your response limits and features simply drop back to Free's until you upgrade again.

No. Every capability — including the branching logic engine — is built visually in the same drag-and-drop builder, with native blocks and rich-text formatting covering almost everything. If you do want full control, results and end screens also support a dedicated HTML block for custom markup — entirely optional.

Email hello@marketkloud.com. There's no live chat or ticketing system yet; Business and Enterprise plans get priority handling on that same channel.

Multiple rules per question, each with its own priority — the first rule that matches wins, not a simple "jump to page X on answer Y." Conditions can use equals, not-equals, greater/less than (and their "or equal to" variants), contains, not-contains, starts with, ends with, is empty, is not empty, and combine with AND/OR.

MarketKloud Forms includes a true variable-to-variable logic engine: your rules can evaluate two dynamic, live response values against each other in real time (for example, score > threshold or role = ownerRole), targeted natively inside the standard conditional logic builder. Unlike Typeform, Youform, or Jotform, you don't need hidden math fields, calculation widgets, or subtraction workarounds to evaluate field relationships.

Whichever one has higher priority. Every question's rules show up in a reorderable priority list in the builder — you drag to set the order, and the first rule that evaluates true is the one that fires.

Yes — "Copy logic from…" clones a full rule set from one question onto another, so you're adjusting a couple of conditions instead of starting from scratch.

26 types: text (short/long), contact info (email, phone, address, full name), choice (multiple choice, checkbox, dropdown, picture choice, yes/no), scales (rating, NPS, opinion scale, ranking, matrix), media (file upload, signature, video, video answer), plus statement and legal blocks — one consistent editor for all of them.

Yes — computed variables can add, subtract, multiply, or divide existing answers or other variables, chained across multiple steps, and the result is live for branching, scoring, and outcome content.

Yes. There's one outcome screen per form, but every block on it — heading, text, score display, recommendation, CTA — can be shown or hidden based on the respondent's own score, answers, or tags, so the same screen reads differently for every result.

Yes, as a one-click branded PDF with the same dynamic content and Results Chart they saw on screen.

Yes — a Results Chart with four real layouts (horizontal bar, vertical column, donut, progress bars), themed to match your form.

Yes, on Starter and above. The free plan keeps "Powered by MarketKloud" on the form and its PDF.

Yes, on Business and above — quota management lets you cap how many respondents land on each combination of question blocks, and every new respondent is randomly (or evenly-balanced) assigned to a combination that still has room. Useful for research questionnaires where each participant should only answer a subset of a much longer question bank.

"Balanced" mode always assigns the next respondent to whichever open combination currently has the fewest responses, so coverage stays roughly even across every combination by the time you're done — not left to chance the way pure randomization would.

Whatever you configured: close the form to new responses, keep filling whichever combination has the least data so far, or redirect respondents to a URL of your choice — for example a different study, or a "thanks, we're full" page.

Through webhooks — every submission can push to Zapier, Make, or any HTTPS endpoint, including your CRM's own inbound webhook if it has one. There isn't a native one-click connector for a specific CRM yet.

It retries automatically with exponential backoff, up to 5 attempts, before giving up — a brief outage on the receiving end doesn't just silently lose the submission.

Two ways: organization-wide seats (everyone sees every form in that workspace), or a single-form invite for a collaborator who should only see one form, not your whole workspace.

New submissions pause with a clear message ("this form is not currently accepting responses — contact the form owner") until next month or you upgrade. It won't silently drop data or charge you anything extra — there's no metered billing.

Self-serve, right from the pricing page — click Upgrade or Downgrade on any plan while signed in and it applies immediately, no email needed either direction. We're in public beta without card billing live yet, so every plan (including Free) is available with no payment step.

Yes, on the Business plan. Connect a domain you own (e.g. forms.yourcompany.com) and your published forms are served from it instead of forms.marketkloud.com, with automatic SSL — no MarketKloud branding in the URL. We recommend a dedicated subdomain rather than your bare root domain, so the rest of your website is unaffected.

Yes. Your data is stored on Supabase's managed infrastructure and encrypted in transit via HTTPS/TLS. We're a new product and don't yet hold formal certifications like SOC 2 — if that's a hard requirement for your use case, reach out before you build on us.

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Free plan, forever. No credit card.

Smart branching·Scoring·Branded PDF reports·Webhooks