A kiosk or touchscreen setup at a conference booth is often built as a fixed sequence -- a few informational screens, maybe a lead-capture field at the end, the same for every visitor regardless of who walks up. That's a slideshow with a touchscreen, not an interactive journey. What actually earns the "interactive" description is branching: a different visitor answering a couple of quick early questions should see a genuinely different next few screens, not the same content everyone else sees in the same order.
Structuring a kiosk journey for a walk-up audience
A booth interaction has a real constraint a typical form doesn't: the person standing there decided to engage in the middle of walking a show floor, with limited patience and no obligation to finish. The branching structure needs to respect that -- fast to start, quick to show relevant content, short enough to complete standing up.
- Open with one or two fast-tap questions that immediately branch the experience, not a lengthy intro. Role (buyer, technical evaluator, just browsing) and interest area are usually enough to meaningfully differentiate what should come next.
- Route to role-specific content, not a generic overview everyone sees regardless of their answer. A technical evaluator and a budget-holder attending the same conference want to see different things in the next thirty seconds -- routing them to different screens based on that first tap is the entire value of making this interactive instead of a fixed loop.
- Keep the branch depth shallow -- two or three screens deep, not a long form. A booth interaction isn't the place for an extensive qualification flow; the goal is relevant content fast and a lead captured cleanly, not a full intake completed standing at a kiosk.
- Capture lead information at the end, pre-populated with what the branching already learned. If the visitor already indicated their role and interest area through the branch they took, that context should carry into the lead record automatically -- not require them to re-state it in a final form field.
A kiosk that shows the same three screens to every visitor regardless of what they tapped isn''t interactive -- it''s a slideshow with a touchscreen attached.
What the lead record should carry away from the booth
Because the visitor's early taps already indicated role and interest, that information should travel with the captured lead -- so when someone follows up after the show, they're not starting from a blank name-and-email, they're starting from "this person identified as a technical evaluator interested in X," which is a materially better starting point for a post-show follow-up than a generic booth scan.
Building this without a developer
A shallow, fast-branching journey -- role and interest routing to distinct content in two or three screens, feeding a lead capture pre-populated with what the branching learned -- is buildable visually. The work is designing the specific role-based content paths for your booth, not building the branching logic itself.