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Now in public beta — free to get started

Build forms that branch
and adapt in real time

A smarter alternative to static forms. Real branch logic, scored outcomes with a live Results Chart, and a one-click branded PDF of every result — all without code.

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Free plan, no time limitNo credit card required
Branching logic engine — live
WHENCompany size
IFEmployees > 50
SHOWEnterprise questions
OTHERWISESMB questions
Capabilities
0
Each with a live demo below
Pricing plans
0
One of them free, forever
Code required
0
Every capability is built visually
Features

The logic engine other form builders don't attempt

Every capability below has a live demo, right in the card — not a marketing bullet we hope you take on faith.

Centerpiece capability
Real branch logic

Multiple rules per question, reordered by priority — the first one that matches wins, not a simple "jump to page X on answer Y."

Simulated walkthrough — every step shown is a real, shipped capability
forms.marketkloud.com/growth-audit
Question 1 of 3
What's slowing your growth?
Lead quality
Sales process
Retention
Variable-to-variable logic
Every comparison the engine supports, cycling live — not just a fixed value.
score > 80
TRUE
Advanced routing & logic jumps
Jump straight to any step or outcome, skipping whatever doesn't apply to that respondent.
Q1Score > 80EnterpriseTeam ≥ 50Mid-marketDefaultStandard
Copy logic between questions
Built similar branching on one question? Copy it onto another and adjust — instead of rebuilding the same rules from scratch.
Q3 logic
Q7 logic
Copy logic from…
A full range of field types
Every field type in the builder, cycling through live — one consistent editor for all of them.
Short text
ƒ
Computed variables & formulas
Combine, transform, and round answers into new live variables — shown right in the flow, not just stored for later.
Computed variable
leadScore + engagement =
0
One outcome screen, fully dynamic
Show or hide any block — heading, score, CTA — based on the respondent's score, answers, or tags, so the same screen reads differently for every result.
score = 42
Heading
Score
Enterprise CTA
Starter CTA
Live Results Chart — bar & donut
A themed bar or donut chart of the respondent's own score dimensions, embedded right in their outcome.
BarColumnDonutProgress
Lead quality
Sales process
Retention
Native, hybrid, or full HTML — your choice
Build results and end screens with native blocks, rich-text formatting, or drop in a dedicated HTML block for complete custom markup — same {{variable}} tokens work in all three.
NativeHybridFull HTML
HeadingHi {{firstName}} 👋
Results Chart◐ donut
Bullet list3 items
One-click PDF export
The full dynamic outcome — text, Results Chart, and all — downloads as a branded PDF.
Generating…Branded, one click, every submission
Reliable webhooks
Every submission dispatches to a durable queue and retries on failure with exponential backoff, up to 5 attempts.
Form
Your CRM
Attempt 1500 · delivery failed
Real team access, two ways
Full organization-wide seats, or a single-form invite for one collaborator who shouldn't see anything else.
Org-wide seats
Quota management
Cap how many respondents land on each combination of blocks, and auto-balance assignment so every combination gets even coverage — built for research studies, not just a random-question toggle.
Block A + B
8/12
Block A + C
5/12
Block B + C
11/12
Completion & drop-off analytics
See exactly where respondents abandon your form, question by question — with one-click CSV export, not just a single completion-rate number.
100%
78%
61%
52%
Interactions — hover, entrance & selection
Independent animation presets per target (rows, tiles, buttons, blocks) — static by default, opt-in polish when you want it, never forced on you.
Option tile
Subtle hover
Linked next forms
Carry a respondent's answers straight into another form as a button on your ending screen — they never re-enter anything you already asked, and your ending message is never skipped.
Form A
Form B
Respondent clicks “Continue”
How it works

Watch a form make a decision

Click any step below — the panel on the right shows exactly what that stage looks like, live.

Build your flow
What brings you here today?
Company size?
Main challenge?
+ Add question
Pricing

Pricing that matches what you'll use

No per-response fees on any plan's cap. No feature listed here that isn't actually shipped. Start free, upgrade when you need more.

FREE
$0
forever · no card needed
Unlimited forms
20 responses / month
Branch logic & scored result bands
Native, block-based outcome screen with Results Chart
Download PDF of results, MarketKloud-branded
1 seat, no collaborators
Get started free
STARTER
$0/mo
billed annually
1,500 responses / month
Full branch-logic engine, all field types — including File Upload, Signature, Video & Partial Submit Point
Variable-to-variable comparison logic
Live Results Chart on your dynamic outcome screen
Remove MarketKloud branding from your form and PDF
Webhooks with automatic retries
3 seats + up to 5 per-form collaborator invites
Get Starter
MOST POPULAR
◆◆PRO
$0/mo
billed annually
Everything in Starter
10,000 responses / month
Capture partial responses automatically, not just at a Partial Submit Point
Unlimited per-form collaborator invites
Analytics: completion & drop-off, CSV export
Form version history & one-click restore
Media library
Quota management — cap responses per block combination, auto-balanced assignment
5 organization-wide seats
Get Pro
◆◆◆BUSINESS
$0/mo
billed annually
Everything in Pro
Unlimited responses
Unlimited organization-wide seats
Custom domain — white-label your forms on your own URL
Priority support
Get Business
ENTERPRISE
Custom
contract & support terms
Everything in Business
Custom contract & invoicing
Data processing agreement on request
Named onboarding & support contact
Volume beyond standard infrastructure, scoped directly
Talk to sales
FAQ

Questions you'd actually ask

Straight answers, including where we're still early — not the polished version.

Getting started

Free forever, not a trial — unlimited forms, 20 responses a month, the full native outcome builder with a Results Chart, and branded PDF export, for as long as you use it. No credit card required to sign up.

No. Every capability — including the branching logic engine — is built visually in the same drag-and-drop builder, with native blocks and rich-text formatting covering almost everything. If you do want full control, results and end screens also support a dedicated HTML block for custom markup — entirely optional.

Email automation@marketkloud.com. There's no live chat or ticketing system yet; Business and Enterprise plans get priority handling on that same channel.

Logic & branching

Multiple rules per question, each with its own priority — the first rule that matches wins, not a simple "jump to page X on answer Y." Conditions can use equals, not-equals, greater/less than (and their "or equal to" variants), contains, not-contains, starts with, ends with, is empty, is not empty, and combine with AND/OR.

Yes, absolutely. MarketKloud Forms features a true variable-to-variable logic engine. Your rules can evaluate two dynamic, live response values against each other in real time (for example: score > threshold or role = ownerRole). Unlike Typeform, Youform, or Jotform, you do not need to build hidden math fields, use calculation widgets, or create subtraction workarounds to evaluate field relationships. You can target a second dynamic field natively right inside the standard conditional logic builder.

Whichever one has higher priority. Every question's rules show up in a reorderable priority list in the builder — you drag to set the order, and the first rule that evaluates true is the one that fires.

Yes — "Copy logic from…" clones a full rule set from one question onto another, so you're adjusting a couple of conditions instead of starting from scratch.

Building your form

26 types: text (short/long), contact info (email, phone, address, full name), choice (multiple choice, checkbox, dropdown, picture choice, yes/no), scales (rating, NPS, opinion scale, ranking, matrix), media (file upload, signature, video, video answer), plus statement and legal blocks — one consistent editor for all of them.

Yes — computed variables can add, subtract, multiply, or divide existing answers or other variables, chained across multiple steps, and the result is live for branching, scoring, and outcome content.

Results & outcomes

Yes. There's one outcome screen per form, but every block on it — heading, text, score display, recommendation, CTA — can be shown or hidden based on the respondent's own score, answers, or tags, so the same screen reads differently for every result.

Yes, as a one-click branded PDF with the same dynamic content and Results Chart they saw on screen.

Yes — a Results Chart with four real layouts (horizontal bar, vertical column, donut, progress bars), themed to match your form.

Yes, on Starter and above. The free plan keeps "Powered by MarketKloud" on the form and its PDF.

Research & quotas

Yes, on Pro and above — quota management lets you cap how many respondents land on each combination of question blocks, and every new respondent is randomly (or evenly-balanced) assigned to a combination that still has room. Useful for research questionnaires where each participant should only answer a subset of a much longer question bank.

"Balanced" mode always assigns the next respondent to whichever open combination currently has the fewest responses, so coverage stays roughly even across every combination by the time you're done — not left to chance the way pure randomization would.

Whatever you configured: close the form to new responses, keep filling whichever combination has the least data so far, or redirect respondents to a URL of your choice — for example a different study, or a "thanks, we're full" page.

Integrations & data

Through webhooks — every submission can push to Zapier, Make, or any HTTPS endpoint, including your CRM's own inbound webhook if it has one. There isn't a native one-click connector for a specific CRM yet.

It retries automatically with exponential backoff, up to 5 attempts, before giving up — a brief outage on the receiving end doesn't just silently lose the submission.

Team & plans

Two ways: organization-wide seats (everyone sees every form in that workspace), or a single-form invite for a collaborator who should only see one form, not your whole workspace.

New submissions pause with a clear message ("this form is not currently accepting responses — contact the form owner") until next month or you upgrade. It won't silently drop data or charge you anything extra — there's no metered billing.

We're in public beta without self-serve billing live yet — email automation@marketkloud.com and we'll get your workspace upgraded directly.

Yes, on the Business plan. Connect a domain you own (e.g. forms.yourcompany.com) and your published forms are served from it instead of forms.marketkloud.com, with automatic SSL — no MarketKloud branding in the URL. We recommend a dedicated subdomain rather than your bare root domain, so the rest of your website is unaffected.

Security

Yes. Your data is stored on Supabase's managed infrastructure and encrypted in transit via HTTPS/TLS. We're a new product and don't yet hold formal certifications like SOC 2 — if that's a hard requirement for your use case, reach out before you build on us.

Build a form that actually branches.

Free to create. No credit card required.

Conditional logic·Variables·Webhooks·Scoring